Marketing Strategy

Brand & Marketing Management

Marketing strategy is one of the critical factors that separate high-growth accounting companies from low-growth ones. However, it’s not always the amount of money a company spends distinguishes the winner and the loser.

It’s how they opt to capitalize on their marketing budget.

What is the purpose of marketing strategy?

Marketing is all about satisfying customer needs. In any type of business, regardless of the size or capital base, marketing is the catalyst to improving sales by converting potential customers into loyal clients, while retaining the existing ones.

While large firms that have branches in various cities often have dedicated PR and marketing teams to handle their business development, it is essential for smaller firms to be strategic in their marketing efforts. Most small accounting firms won’t have a marketing team to help them get clients.

If you are running a small firm, our experts can help you overcome this problem. You will walk away with:

  • A positioning statement that clearly defines your company’s target customer, their most relevant unmet need, your key point of difference, and the “reasons to believe”.
  • Clearly defined marketing objectives, the strategies to drive those objectives and a path to choosing the most relevant, budget-appropriate tactics.

To ensure the foundation is put into place, we start with

Getting to Know Your Business

We start by getting to know your business. We will review your market position and conditions, identify opportunities for growth, assess market threats and competitors, explore the social and economic value of your business, and identify key resources within the business to leverage.

Evaluate Opportunities for Growth

Once we’ve become well-versed in your business and industry, we begin to suggest models for business growth, create customer persona profiles of your ideal audience, and set goals and KPIs for benchmarking. After business goals are in place and metrics are identified, we deploy unique strategies to grow your business.

What are the Strategies We Execute to Grow Your Business?

One of the key elements of a successful marketing strategy is the acknowledgement that your existing and potential customers will fall into particular groups or segments characterised by their needs. Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, should be the focus of your strategy.

We help you create a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. This includes the following categories of strategies:


  • Audience Building & Engagement
  • Content Strategy & Implementation
  • Digital Conversion Strategy
  • Email Campaigns
  • Media Buys
  • Reporting & Results Analysis
  • Website Optimization

Sales Support

  • Account-Based Marketing (ABM)
  • Customer Relationship Management (CRM)
  • Lead Generation
  • Pipeline Optimization
  • Sales Consulting
  • Service Level Agreements (SLA)

Customer Experience

  • Branding
  • Community Engagement
  • Customer Loyalty Programs
  • Internal Branding
  • Reputation Management
  • Public Relations
  • Social Media

The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market. Once you have created and implemented your strategy, you should monitor its effectiveness and make any adjustments required to maintain its success.

How We Help You Set Up a Robust Marketing Strategy for Your Small Company

Tianlong’s Business Improvement Professionals combine proven marketing strategy services and capabilities for lasting business transformation with sustained results. We enable your business to reach the most sought customer in every target market by smoothly implementing changes and ensuring that lasting benefits are achieved.

Contact us today for a free consultation.





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You will get a month’s worth of bookkeeping. Whether or not you continue with us, your reports for the month are yours to keep.